{"id":3038,"date":"2020-08-12T17:10:20","date_gmt":"2020-08-12T15:10:20","guid":{"rendered":"https:\/\/aliciavalero.com\/about-alicia\/"},"modified":"2021-05-26T10:34:23","modified_gmt":"2021-05-26T08:34:23","slug":"about-alicia","status":"publish","type":"page","link":"https:\/\/aliciavalero.com\/en\/about-alicia\/","title":{"rendered":"About Alicia"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/aliciavalero.com\/wp-content\/uploads\/2019\/04\/About-Me-Alicia-Valero-Carrera-845x550.jpg\" alt=\"\" class=\"wp-image-3041\"\/><\/figure><\/div>\n\n\n<style>#kt-layout-id_62c039-25{margin-top:-7px;}#kt-layout-id_62c039-25 > .kt-row-column-wrap{align-content:center;}:where(#kt-layout-id_62c039-25 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}#kt-layout-id_62c039-25 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:20px;grid-template-columns:minmax(0, 11.9%) minmax(0, 76.6%) minmax(0, 11.5%);}#kt-layout-id_62c039-25 > .kt-row-layout-overlay{opacity:0.30;}#kt-layout-id_62c039-25 .kt-row-layout-bottom-sep{height:100px;}#kt-layout-id_62c039-25 .kt-row-layout-bottom-sep svg{width:100%;}#kt-layout-id_62c039-25 .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){#kt-layout-id_62c039-25 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 1024px){#kt-layout-id_62c039-25 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){#kt-layout-id_62c039-25 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){#kt-layout-id_62c039-25 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}#kt-layout-id_62c039-25 .kt-row-layout-bottom-sep{height:px;}#kt-layout-id_62c039-25 .kt-row-layout-bottom-sep svg{width:%;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignwide\"><div id=\"kt-layout-id_62c039-25\" class=\"kt-row-layout-inner kt-layout-id_62c039-25\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-gutter-default kt-v-gutter-default kt-row-valign-middle kt-row-layout-center-exwide kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-11.9  kt-custom-second-width-76.6  kt-custom-third-width-11.5\"><style>.kadence-column_fa5a9f-db > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_fa5a9f-db > .kt-inside-inner-col,.kadence-column_fa5a9f-db > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_fa5a9f-db > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_fa5a9f-db{position:relative;}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_fa5a9f-db\"><div class=\"kt-inside-inner-col\">\n\n<\/div><\/div>\n\n\n<style>.kadence-column_8c0e37-0c > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_8c0e37-0c > .kt-inside-inner-col,.kadence-column_8c0e37-0c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_8c0e37-0c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_8c0e37-0c{position:relative;}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_8c0e37-0c\"><div class=\"kt-inside-inner-col\">\n<p>My name is Alicia Valero Carrera and I am passionate about <strong>Digital Marketing <\/strong>and <strong>Public Relations <\/strong> applied to <strong>the Travel sector <\/strong>and <strong>Corporate Events.<\/strong> <\/p>\n\n\n\n<p>My professional career started with a training program and the Bachelor&#8217;s Degree in Tourism offered by the group El Corte Ingl\u00e9s, in their school named CEURA (Centro de Estudios Ram\u00f3n Areces). There, I got my BA in <strong>Tourism Management. <\/strong> After working for 4 years for Viajes El Corte Ingl\u00e9s, I discovered my passion for the travel sector and its business model. <\/p>\n\n\n\n<p>Eager to keep learning, I decided to study another Bachelor&#8217;s Degree in <strong>Advertising and PR <\/strong> at Abat Oliba CEU University. I completed the second degree working at the same time for the press agency Tinkle Consultants. There, I started to introduce myself into the world of IT, and I began to understand the importance of digitalization, the key for the travel sector. This set the tone for my professional direction. <\/p>\n\n\n\n<p>With the intention of obtaining a more international profile, but without leaving my  travel background behind, I decided to move to London to improve my English and work for the American multinational corporation <strong>Norwegian Cruise Line <\/strong>in its Sales department. For two years I was immersed in a new global vision of travel marketing and its business model, thanks to being part of one of the largest cruiseship companies in the world. <\/p>\n\n\n\n<p>In order to develop my digital skills, I came back to Barcelona to be part of a new project, in a 100% digital <strong>start-up company <\/strong>owned by of one of the founders of Groupon Southern Europe. Blissbooker was born, and a new business model was created to revolutionise the beauty sector and the booking process. In this project, I discovered how to conceptualise and create a digital business from scratch. After some months, I ended up being the team leader of the editorial departament, where I was in charge of a team of 6 people. <\/p>\n\n\n\n<p>Afterwards, the opportunity to work for Trovel &#8211; a high-end ecommerce platform for affluent people &#8211; arose. This start-up was a company that combined three aspects of my interest: my passion for the <strong>travel industry, marketing and digital business. <\/strong>Being at Trovel I decided that it was the right time to complete my digital academic background and study an Executive Master&#8217;s Degree in Digital Business at ESADE Business School. The master&#8217;s allowed me to acquire a more comprehensive business vision and also to strengthen my strategic competences. <\/p>\n\n\n\n<p><strong>Currently <\/strong>I work for <a href=\"https:\/\/www.atlanta.es\/\">>atlanta events and corporate travel consultants<\/a>, a SMB consultancy, especialized in giving service to the corporate segment in their needs for events, congresses, Business travel, DMC and Experiences. In my current position in the <strong>Marketing &amp; Communication<\/strong> department, I am in charge of managing the content strategy using SEO techniques, advertising paid campaigns and PR activities for the different channels of the company. <\/p>\n\n\n\n<p>Do you want to know more about me? Check my complete professional profile on <a aria-label=\"undefined (abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.linkedin.com\/in\/aliciavalerocarrera\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>. If you have any questions please do not hesitate to send me an email to: <a href=\"mailto:info@aliciavalero.com\">hola@aliciavalero.com<\/a><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_fc5ff1-06 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_fc5ff1-06 > .kt-inside-inner-col,.kadence-column_fc5ff1-06 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_fc5ff1-06 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_fc5ff1-06{position:relative;}<\/style>\n<div class=\"wp-block-kadence-column inner-column-3 kadence-column_fc5ff1-06\"><div class=\"kt-inside-inner-col\">\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n<div class=\"social-icons textcenter simple social-icons-\"><ul class=\"unstyled\"><li class=\"social-facebook\"><a href=\"https:\/\/www.facebook.com\/Mkt_turstico-Alicia-Valero-106818041153233\" target=\"_blank\" title=\"Facebook\"><i class=\"fab fa-facebook-f\"><\/i><span>Facebook<\/span><\/a><\/li><li class=\"social-twitter\"><a href=\"https:\/\/twitter.com\/Alicia_Valero\" target=\"_blank\" title=\"Twitter\"><i class=\"fab fa-twitter\"><\/i><span>Twitter<\/span><\/a><\/li><li class=\"social-instagram\"><a href=\"https:\/\/www.instagram.com\/aliciavalero_tourismmarketing\/\" target=\"_blank\" title=\"Instagram\"><i class=\"fab fa-instagram\"><\/i><span>Instagram<\/span><\/a><\/li><li class=\"social-linkedin\"><a href=\"https:\/\/www.linkedin.com\/in\/aliciavalerocarrera\/\" target=\"_blank\" title=\"LinkedIn\"><i class=\"fab fa-linkedin\"><\/i><span>LinkedIn<\/span><\/a><\/li><li class=\"social-youtube\"><a href=\"https:\/\/www.youtube.com\/c\/AliciaValeroCarrera\" target=\"_blank\" title=\"YouTube\"><i class=\"fab fa-youtube\"><\/i><span>YouTube<\/span><\/a><\/li><\/ul><\/div>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>My name is Alicia Valero Carrera and I am passionate about Digital Marketing and Public Relations applied to the Travel sector and Corporate Events. My professional career started with a training program and the Bachelor&#8217;s Degree in Tourism offered by the group El Corte Ingl\u00e9s, in their school named CEURA (Centro de Estudios Ram\u00f3n Areces).<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About Alicia Valero Carrera | Digital Marketing Professional | Tourism<\/title>\n<meta name=\"description\" content=\"Alicia Valero Carrera is a digital marketing professional for the travel sector who has more than 10 years experience in the field.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aliciavalero.com\/en\/about-alicia\/\" \/>\n<meta property=\"og:locale\" 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