{"id":3165,"date":"2020-07-15T12:12:12","date_gmt":"2020-07-15T10:12:12","guid":{"rendered":"https:\/\/aliciavalero.com\/i-am-a-storyteller\/"},"modified":"2020-12-15T12:09:29","modified_gmt":"2020-12-15T11:09:29","slug":"i-am-a-storyteller","status":"publish","type":"post","link":"https:\/\/aliciavalero.com\/en\/i-am-a-storyteller\/","title":{"rendered":"I am a Storyteller"},"content":{"rendered":"

I am a storyteller. Yes, a professional creating emotions in the tourism and corporate events field. And you will wonder why when in my LinkedIn<\/a> profile, I define myself as an expert in digital marketing and PR<\/strong>. The answer is that thanks to my background in the tourism and the corporate events sector – I started to work in this sector in the year 2005 – I have been able to discover which are the levers of action or the \u201cInsights\u201d that awake the attention of the travel consumer.<\/p>\n

I turned myself into a professional of creating emotions working at Trovel.com, a luxury travel startup that offered to a premium and High-End target the possibility of living once-in-a-lifetime experiences. “Celebrate New Year’s Eve Twice” and the sentence Once-in-a-lifetime experience<\/strong> were leitmotiv to the value proposition of the company.<\/p>\n

I was improving my Storytelling technique and I understood that the key was to awake interest in a target of readers that, even though they have common features, their style is different and unique. To be able to \u201cconnect\u201d with them it is not an easy task because each individual has its own and different interests. What is that moves him\/her? What are their motivations? Marketing specialists develop profiles known as Buyer Persona<\/strong> so, we can establish a portrait of our clients and potential customers. Therefore, it is easier to understand for whom we are going to create the story and which kind of emotions we need to awake. The key to success is always to start with a narrative that is focused on highly segmented<\/strong> public. And once we reach this point, we apply our persuasive art and storytelling. <\/p>\n

\n

The key to success is always to start with a narrative that is focused on a highly segmented public. And once we reach this point, we apply our persuasive art and storytelling technique.  <\/p>\n<\/blockquote>\n

The travel products catalogued as \u201cExperiences\u201d undergone a boom in the industry: 5 Michelin stars gastronomic dinner, trip to the heart of the Cradle of Humankind… Suddenly, companies realised that we all want to feel special, we have personal motivations and we have a desire for feeling emotions.    <\/strong><\/p>\n

And within this ocean of experiences arises the opportunity, thanks to the bidirectional communication offered by digital marketing, of understanding our public. A unique way of getting him engaged while making them feel emotions. That’s how we actully find ourselves facing a new profiel: the Storytellers, <\/strong>marketing pofessionals that use resources such as our observation capacity, curiosity, coolhunting techniques and we become coolhunters of emotions<\/strong>.<\/p>\n

And we do it? The answer is in the active listening of our customer and what he consumes <\/strong>: Heavy consumer of Netflix, HBO?, Reader of Bestsellers<\/em>?, Moved by RSC projects?, Is he worried about his carbin footprint when he travels around the world?, Does he want to surprise his frelatives or friends with an unforgettable celebration? Each and everyone of us we have a concern to the one we are looking for an answer. Social networks to our brand are in this case an unconditional ally. <\/strong><\/p>\n

And… How we express it in writing? Humanizing <\/strong>of our style of writing, the tone to which we approach to our client and creating a unique value proposition <\/strong>for a single producto and just one type of customer. Because being a Storyteller is not a tale, it is a marketing specialization.  <\/strong><\/p>\n\n\n\n","protected":false},"excerpt":{"rendered":"

I am Storyteller. Yes, a professional creating emotions in the tourism and corporate events field.<\/p>\n","protected":false},"author":1,"featured_media":3034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[79],"tags":[89,104,105,84],"yoast_head":"\nI am Storyteller creating emotions for the travel and events field<\/title>\n<meta name=\"description\" content=\"I am Storyteller and a digital marketing professional for the travel and events sector. With experience in creating content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aliciavalero.com\/en\/i-am-a-storyteller\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I am Storyteller creating emotions for the travel and events field\" \/>\n<meta property=\"og:description\" content=\"I am Storyteller and a digital marketing professional for the travel and events sector. With experience in creating content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aliciavalero.com\/en\/i-am-a-storyteller\/\" \/>\n<meta property=\"og:site_name\" content=\"Alicia Valero\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-15T10:12:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-15T11:09:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aliciavalero.com\/wp-content\/uploads\/2018\/11\/lauren-mancke-69437-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"1267\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alicia Valero Carrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/Alicia_Valero\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alicia Valero Carrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aliciavalero.com\/en\/i-am-a-storyteller\/\",\"url\":\"https:\/\/aliciavalero.com\/en\/i-am-a-storyteller\/\",\"name\":\"I am Storyteller creating emotions for the travel and events field\",\"isPartOf\":{\"@id\":\"https:\/\/aliciavalero.com\/en\/#website\"},\"datePublished\":\"2020-07-15T10:12:12+00:00\",\"dateModified\":\"2020-12-15T11:09:29+00:00\",\"author\":{\"@id\":\"https:\/\/aliciavalero.com\/en\/#\/schema\/person\/8a37f344b0ff34323d42676ec2ab8932\"},\"description\":\"I am Storyteller and a digital marketing professional for the travel and events sector. With experience in creating content.\",\"breadcrumb\":{\"@id\":\"https:\/\/aliciavalero.com\/en\/i-am-a-storyteller\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aliciavalero.com\/en\/i-am-a-storyteller\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aliciavalero.com\/en\/i-am-a-storyteller\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/aliciavalero.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"I am a Storyteller\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aliciavalero.com\/en\/#website\",\"url\":\"https:\/\/aliciavalero.com\/en\/\",\"name\":\"Alicia Valero\",\"description\":\"P\u00e1gina web personal\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aliciavalero.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/aliciavalero.com\/en\/#\/schema\/person\/8a37f344b0ff34323d42676ec2ab8932\",\"name\":\"Alicia Valero Carrera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aliciavalero.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/701b24ac58b2a2acef8dd08ea5b1c299?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/701b24ac58b2a2acef8dd08ea5b1c299?s=96&d=mm&r=g\",\"caption\":\"Alicia Valero Carrera\"},\"sameAs\":[\"https:\/\/aliciavalero.com\/\",\"https:\/\/www.instagram.com\/avaleroca\/\",\"https:\/\/www.linkedin.com\/in\/aliciavalerocarrera\/\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/Alicia_Valero\"],\"url\":\"https:\/\/aliciavalero.com\/en\/author\/avalero\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"I am Storyteller creating emotions for the travel and events field","description":"I am Storyteller and a digital marketing professional for the travel and events sector. With experience in creating content.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aliciavalero.com\/en\/i-am-a-storyteller\/","og_locale":"en_US","og_type":"article","og_title":"I am Storyteller creating emotions for the travel and events field","og_description":"I am Storyteller and a digital marketing professional for the travel and events sector. With experience in creating content.","og_url":"https:\/\/aliciavalero.com\/en\/i-am-a-storyteller\/","og_site_name":"Alicia Valero","article_published_time":"2020-07-15T10:12:12+00:00","article_modified_time":"2020-12-15T11:09:29+00:00","og_image":[{"width":1900,"height":1267,"url":"https:\/\/aliciavalero.com\/wp-content\/uploads\/2018\/11\/lauren-mancke-69437-unsplash.jpg","type":"image\/jpeg"}],"author":"Alicia Valero Carrera","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/Alicia_Valero","twitter_misc":{"Written by":"Alicia Valero Carrera","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/aliciavalero.com\/en\/i-am-a-storyteller\/","url":"https:\/\/aliciavalero.com\/en\/i-am-a-storyteller\/","name":"I am Storyteller creating emotions for the travel and events field","isPartOf":{"@id":"https:\/\/aliciavalero.com\/en\/#website"},"datePublished":"2020-07-15T10:12:12+00:00","dateModified":"2020-12-15T11:09:29+00:00","author":{"@id":"https:\/\/aliciavalero.com\/en\/#\/schema\/person\/8a37f344b0ff34323d42676ec2ab8932"},"description":"I am Storyteller and a digital marketing professional for the travel and events sector. With experience in creating content.","breadcrumb":{"@id":"https:\/\/aliciavalero.com\/en\/i-am-a-storyteller\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aliciavalero.com\/en\/i-am-a-storyteller\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aliciavalero.com\/en\/i-am-a-storyteller\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/aliciavalero.com\/en\/"},{"@type":"ListItem","position":2,"name":"I am a Storyteller"}]},{"@type":"WebSite","@id":"https:\/\/aliciavalero.com\/en\/#website","url":"https:\/\/aliciavalero.com\/en\/","name":"Alicia Valero","description":"P\u00e1gina web personal","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aliciavalero.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/aliciavalero.com\/en\/#\/schema\/person\/8a37f344b0ff34323d42676ec2ab8932","name":"Alicia Valero Carrera","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aliciavalero.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/701b24ac58b2a2acef8dd08ea5b1c299?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/701b24ac58b2a2acef8dd08ea5b1c299?s=96&d=mm&r=g","caption":"Alicia Valero Carrera"},"sameAs":["https:\/\/aliciavalero.com\/","https:\/\/www.instagram.com\/avaleroca\/","https:\/\/www.linkedin.com\/in\/aliciavalerocarrera\/","https:\/\/twitter.com\/https:\/\/twitter.com\/Alicia_Valero"],"url":"https:\/\/aliciavalero.com\/en\/author\/avalero\/"}]}},"_links":{"self":[{"href":"https:\/\/aliciavalero.com\/en\/wp-json\/wp\/v2\/posts\/3165"}],"collection":[{"href":"https:\/\/aliciavalero.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aliciavalero.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aliciavalero.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aliciavalero.com\/en\/wp-json\/wp\/v2\/comments?post=3165"}],"version-history":[{"count":11,"href":"https:\/\/aliciavalero.com\/en\/wp-json\/wp\/v2\/posts\/3165\/revisions"}],"predecessor-version":[{"id":5724,"href":"https:\/\/aliciavalero.com\/en\/wp-json\/wp\/v2\/posts\/3165\/revisions\/5724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aliciavalero.com\/en\/wp-json\/wp\/v2\/media\/3034"}],"wp:attachment":[{"href":"https:\/\/aliciavalero.com\/en\/wp-json\/wp\/v2\/media?parent=3165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aliciavalero.com\/en\/wp-json\/wp\/v2\/categories?post=3165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aliciavalero.com\/en\/wp-json\/wp\/v2\/tags?post=3165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}