The tourism sector must continue to work and be prepared for the moment when it is possible to fully restart its activity. To do this, it is important that, first of all, you can survive the impact that its paralysis has had, and then, when the activity resumes, it must be able to be strengthened and more prepared to face future challenges.<\/p>\n
European Recovery Plan “Next Generation EU”<\/strong><\/h5>\nIn the field of tourism, the European Commission published a Communication on Tourism and Transport to help Member States phase out travel restrictions and allow tourism companies to regain their activity, respecting the necessary health precautions.<\/p>\n
The Commission believes that the coming months should not be lost for tourism and recognises that comprehensive recovery strategies for the most affected regions and the promotion of local tourism should be addressed.<\/strong> In line with the recommendations of the European Commission, decisively enhance the tourism industry and the tourist destination of excellence based<\/strong> on criteria of quality, accessibility and sustainability in tourist destinations, products and services.<\/p>\nDigital channel-focused promotion plan <\/strong><\/h5>\nToday, destinations face major challenges: ensuring the digital traveler an optimal experience throughout their journey cycle; keep its sector at the forefront of a competitive value proposition in a market where both tourist is purely digital;<\/strong> manage the growing tourist influx that generates pressure on infrastructure and public services; and ensure the social and environmental sustainability of activity in the territory. In this sense, tourism faces a much more automated world,<\/strong>where the customer is already demanding more added value, flexibility and customization in each interaction.<\/strong><\/p>\nThe measures of the momentum plan are articulated around five main pillars where the marketing and promotion game stands out in an important way along with the reactivation of the sector:<\/p>\n
![\"\"](\"https:\/\/aliciavalero.com\/wp-content\/uploads\/2018\/10\/plan_impulso_turismo-570x390.png\")
<\/p>\n
These five pillars are in turn developed into 28<\/strong> measures and have a total economic endowment of 4,262 million euros,<\/strong>distributed as follows:<\/p>\n![\"\"](\"https:\/\/aliciavalero.com\/wp-content\/uploads\/2021\/02\/dotacion-economica-1.jpg\")
<\/p>\n
*Source:https:\/\/www.lamoncloa.gob.es\/servicesprensa\/notasprensa\/industria\/Documents\/2020\/20062020_PlanTurismo.pdf<\/h6>\n","protected":false},"excerpt":{"rendered":"
In line with a determined commitment to Tourism as a strategic element of the Spanish productive model and in the process of economic and social reconstruction, the Government presents the Post-COVID-19 Tourism Sector Boost Plan, taking advantage of the positioning of tourism as a strategic industry.<\/p>\n","protected":false},"author":1,"featured_media":6007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"yoast_head":"\n
Do you know the impulse plan for the tourism sector? - Alicia Valero<\/title>\n<meta name=\"description\" content=\"The Government presents the Tourism Sector Boost Plan, a plan to restore the confidence and safety of the Spanish tourist destination,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aliciavalero.com\/en\/do-you-know-the-impulse-plan-for-the-tourism-sector\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do you know the impulse plan for the tourism sector? - Alicia Valero\" \/>\n<meta property=\"og:description\" content=\"The Government presents the Tourism Sector Boost Plan, a plan to restore the confidence and safety of the Spanish tourist destination,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aliciavalero.com\/en\/do-you-know-the-impulse-plan-for-the-tourism-sector\/\" \/>\n<meta property=\"og:site_name\" content=\"Alicia Valero\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-22T22:48:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aliciavalero.com\/wp-content\/uploads\/2021\/02\/Plan-Impulso-Sector-Turistico-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alicia Valero Carrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/Alicia_Valero\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alicia Valero Carrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aliciavalero.com\/en\/do-you-know-the-impulse-plan-for-the-tourism-sector\/\",\"url\":\"https:\/\/aliciavalero.com\/en\/do-you-know-the-impulse-plan-for-the-tourism-sector\/\",\"name\":\"Do you know the impulse plan for the tourism sector? 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Digital channel-focused promotion plan <\/strong><\/h5>\nToday, destinations face major challenges: ensuring the digital traveler an optimal experience throughout their journey cycle; keep its sector at the forefront of a competitive value proposition in a market where both tourist is purely digital;<\/strong> manage the growing tourist influx that generates pressure on infrastructure and public services; and ensure the social and environmental sustainability of activity in the territory. In this sense, tourism faces a much more automated world,<\/strong>where the customer is already demanding more added value, flexibility and customization in each interaction.<\/strong><\/p>\nThe measures of the momentum plan are articulated around five main pillars where the marketing and promotion game stands out in an important way along with the reactivation of the sector:<\/p>\n
<\/p>\n
These five pillars are in turn developed into 28<\/strong> measures and have a total economic endowment of 4,262 million euros,<\/strong>distributed as follows:<\/p>\n<\/p>\n
*Source:https:\/\/www.lamoncloa.gob.es\/servicesprensa\/notasprensa\/industria\/Documents\/2020\/20062020_PlanTurismo.pdf<\/h6>\n","protected":false},"excerpt":{"rendered":"
In line with a determined commitment to Tourism as a strategic element of the Spanish productive model and in the process of economic and social reconstruction, the Government presents the Post-COVID-19 Tourism Sector Boost Plan, taking advantage of the positioning of tourism as a strategic industry.<\/p>\n","protected":false},"author":1,"featured_media":6007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"yoast_head":"\n
Do you know the impulse plan for the tourism sector? - Alicia Valero<\/title>\n<meta name=\"description\" content=\"The Government presents the Tourism Sector Boost Plan, a plan to restore the confidence and safety of the Spanish tourist destination,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aliciavalero.com\/en\/do-you-know-the-impulse-plan-for-the-tourism-sector\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do you know the impulse plan for the tourism sector? - Alicia Valero\" \/>\n<meta property=\"og:description\" content=\"The Government presents the Tourism Sector Boost Plan, a plan to restore the confidence and safety of the Spanish tourist destination,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aliciavalero.com\/en\/do-you-know-the-impulse-plan-for-the-tourism-sector\/\" \/>\n<meta property=\"og:site_name\" content=\"Alicia Valero\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-22T22:48:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aliciavalero.com\/wp-content\/uploads\/2021\/02\/Plan-Impulso-Sector-Turistico-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alicia Valero Carrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/Alicia_Valero\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alicia Valero Carrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aliciavalero.com\/en\/do-you-know-the-impulse-plan-for-the-tourism-sector\/\",\"url\":\"https:\/\/aliciavalero.com\/en\/do-you-know-the-impulse-plan-for-the-tourism-sector\/\",\"name\":\"Do you know the impulse plan for the tourism sector? 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The measures of the momentum plan are articulated around five main pillars where the marketing and promotion game stands out in an important way along with the reactivation of the sector:<\/p>\n
<\/p>\n
These five pillars are in turn developed into 28<\/strong> measures and have a total economic endowment of 4,262 million euros,<\/strong>distributed as follows:<\/p>\n In line with a determined commitment to Tourism as a strategic element of the Spanish productive model and in the process of economic and social reconstruction, the Government presents the Post-COVID-19 Tourism Sector Boost Plan, taking advantage of the positioning of tourism as a strategic industry.<\/p>\n","protected":false},"author":1,"featured_media":6007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"yoast_head":"\n<\/p>\n*Source:https:\/\/www.lamoncloa.gob.es\/servicesprensa\/notasprensa\/industria\/Documents\/2020\/20062020_PlanTurismo.pdf<\/h6>\n","protected":false},"excerpt":{"rendered":"