More marketing and more post-covid communication

Communicate more and better

The need to communicate more and better is going to become the main marketing action that travel companies will perform in 2021. The main objective for the new year is defined by planning aa strong communication strategy that allows to retake dialogue with the client.

If so far there have been campaigns focused in offering security, confidence and recall, in 2021 tourism companies will intensify their communication strategy to prepare for the recovery. And this is due to the fact that the tourism sector is considered to be one of the sectors that will rebound the most.

In recent months, of absolute halt, many travel brands have dedicated efoorts to strengthen their brand through digital communication by offering branded content campaigns or advertising videos to keep reminding the consumer that they are there.

Here are some examples of Spanish tourism campaigns that have continued to encourage brand recall and are already preparing their next campaigns for recovery:

1. Turespaña: “Spain awaits you”

Campaign type: Video and viralization on social networks

Launched via social networks and framed under the campaign “Spain awaits you”. The piece shows some of the fortresses of Spain as a tourist destination in terms of natural spaces, heritage, beaches or cities. It is one of the best examples of a tourist souvenir campaign of the post covid-19 era.

2. Destination Madrid: “Here in Madrid we’re thinking of you

Campaign type: Outdoor Advertising – Billboards

The Madrid destination reinforces its image in New York through a large campaign of promotion. Thanks to the collaboration agreement that the Delegated Tourism Area maintains with NYC&Company, the marketing and tourism agency of the Us City, the capital of Spain is present these days in more than 100 billboards on the streets of New York.

3. Valencian Community: “Take care to return”

Campaign type: Graphic and Social Networks

Alongside the campaign on online networks and platforms, during the crisis the memory and positioning of the Valencian community has remained. All this has been used to monitor the mentions of tourists through active listening tools, which will allow to study the opinion of the people and be able, based on this, to make decisions about future promotional actions.

4. Mallorca: “#SeeyosoonMallorca”

Campaign type: Video and social media

Mallorca will adapt to the new situation the Strategic Tourism Promotion Plan that it already had closed before the outbreak of the health crisis. These plan included actions for the next four years. This plan includes a proposition of postcoronavirus tourism and an economic reactivation plan.

5. Barcelona: “Barcelona Visits you”

Campaign type: Video to dynamize on social networks

Barcelona will adapt its promotion strategy in three phases for the recovery of tourism after the coronavirus crisis. The first, giving relevant weight to the presence of visitors from its the peripheral areas. Secondly, Catalan and national tourism. The third phase, will international tourism arrivals.