Alicia Valero Carrera website | Digital Marketing

Antigen tests to restart tourism and to ensure safe travelling

29Oct

The diagnostic company Beckman Coulter is working on developing antigen tests to restart tourism and make travel safe. In addition to health protocols and PCR tests, now, a new test could join the fight against SARS-CoV-2 virus: The antigen test.

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637 Views

Tourism Marketing

Improving graphic identity during coronavirus pandemic

27Oct

Improving our brand’s visual identity in coronavirus times reinforces our image in front of our clients. Travel companies have a unique opportunity to rethink the essence of their brand.

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215 Views

07Jul

Events

Summer reactivates the face-to-face events sector

Sternalia, the producer of events and cultural activities in Barcelona, returns with its plans for summer experiences. You just have to

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280 Views

14Apr

Travel & Leisure

Cruises return to Barcelona from June

The president of the port authority, Merco Conesa, advanced that the city of Barcelona and the port have worked on a

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278 Views

21Mar

Travel & Leisure

Wikivoyage: The widely forgotten

What happened to Wikivoyage or Wikivoyage? The Wikimedia Foundation launched a new portal specializing in tourism and travel in 2006 with

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176 Views

14Mar

Travel & Leisure

Another year without tourism in Spain?

After a year to forget at the tourist level, another disastrous summer season would have a very negative impact in structural

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1 min read

125 Views

09Mar

Travel & Leisure

Women of leadership in tourism

Tourism is a highly feminized sector and according to a world tourism organization report, 54% of the world’s workforce is female.

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2 mins read

153 Views

09Mar

Tourism Marketing

5 post-pandemic readings by 2021

This is a list of recommendations to help tourism professionals and their managers take on the post-pandemic world, building inclusive cultures

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251 Views

22Feb

Travel & Leisure

Finalizing the Vaccination Passport

In order to recover professional travel and reduce current mobility restrictions, many governments are finalizing the details for the digital passport

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2 mins read

165 Views

22Feb