My CV

Digital marketing and PR specialist with more than 8 years experience in the travel and events sector. The transformation of tourism, its digitalization and the advent of new disruptive technology that affect the travel & events sector are my passion.

PROFESSIONAL EXPERIENCE

Digital Marketing & PR Specialist at >atlanta events and corporate travel consultants (2017 – 2022) – Barcelona

My tasks at >atlanta can be classified into three main areas:

50% Marketing and Communication: Set up of the annual Marketing plan of the company along with the MKT Director and General Management. Definition of an action plan to increase brand visibility in terms of marketing and communication. Definition of the products and services catalogue along with the different business areas of the company. Creation of the annual marketing scorecard including objectives, actions and frequency for the implementation of the omminchannel strategy based on:

  • Web (New products, blogs, topics, Case Studies)
  • Social media (Management of 5 different social media platforms)
  • Email Marketing (Creation and sending of newsletters)
  • Press releases (Drafting of press realeases and media contact)
  • Advertising in search engines (Google Ads campaign creation)
  • Reporting of results (Results analysis with Google Analytics)

30% Events and Congresses: Marketing activities in the organization and preparation of congresses and events for different corporate clients from the pharmaceutical and scientific sector.

  • Creation of different microsites for congresses.
  • Social media management before/during/post event
  • Apps design for the Event (including push notifications)
  • Branding, sing making, conception of the event image and logo, badges
  • Conceptualization of the communication message and tagline for the event

10% Sales: Key support for the entire sales network for both offline and online areas including lead generation.

  • Lead generation using the Inbound Marketing methodology
  • Lead management and scoring (quality lead validation)
  • Creation of specific landing pages
  • Google Ads campaign management and follow-up of conversions
  • Creation of newsletters and “push product” campaigns
  • Point-of-Sale Marketing (shop window design)
  • Design of company presentations, brochures, advertising material
  • Weekly review of the evolution of sales along with General Management

Sales & Marketing Manager at Trovel.com (2015-2017) – Barcelona

Marketing and Sales Manager for a High-End travel start-up.

  • Copywriting in English and Spanish for Ecommerce
  • Community Management activities
  • Negotiated and established agreements with preferred partners such as (&Beyond, Virgin Limited Edition…)
  • Direct contact with VIP clients

Head of Editorial at Blissbooker (2015-2015) – Barcelona

Team Manager for a Beauty startup founded by Boris Hageney (VP of Groupon Southern Europe).

  • Coordination of a team of 6 people
  • Responsible for the quality of daily publications on the website
  • Quality content control and Proofreading
  • Keywords analysis, SEO texts
  • Established contacts with bloggers and Beauty influencers
  • Events preparation

Cruise Consultant at Norwegian Cruise Line (2013-2014) – London)

Consultant and booking agent for the American cruiseship company Norwegian Cruise Line.

  • Reached sales targets for 3 European markets
  • Pre and post sales customer service in 3 languages (English, Spanish and French)

Press Office Assistant at Tinkle Consultants (2012-2013) – Barcelona

Press office assistant (offline/online communication).

  • Preparation of press releases, press dossiers and press call.
  • Clipping and media monitoring, events preparation, product launch.

Travel Agent at Viajes El Corte Inglés (2005 – 2009) – Barcelona

Management agent of large accounts for both B2B/B2C segments

  • Sales of the leisure products to private clients
  • Sales to corporate clientes (Business Travel)

ACADEMIC BACKGROUND

Do you want to know more about me? Get to know more about me checking my professional profile on LinkedIn.