5 trends in travel marketing for this 2021

Are you prepared? 2021 starts with 5 new trends in the travel marketing segment. These ones are going to be the ones that reach the most popular. Use them to define your annual marketing strategy and plan because they will probably be very useful to you.

1. Interactive content that encourages user engagement.

The new trend of content marketing gives the audience a leading role in seeking to interact with the brand by increasing their engagement. How we can achieve it? Through quizzes, surveys, gaming,sweepstakes, videos or interviews. All content that allows us to be interactive and give space to the user is allowed. In addition, it is important that the user can give his opinion and participate. In this way, brands get closer to their target audience and can tailor their strategy to the preferences of the consumer.

2. Eco-travel or sustainable tourism 

Consumers are increasingly aware of the environmental impact they generate with their movements. Sustainability and care for the environment have become key aspects to consider by companies and must be taken into account throughout the customer journey. From the moment a transport reservation is made, you must inform the CO2 that is emitted with that journey and offer alternative options if possible. Also, making use of local tour operators that help generate wealth at the destination is one of the most valued options by buyers.

3. Virtual events and formations

Event organizers have had to reinvent themselves throughout 2020 and look for alternatives to continue holding events and meetings in a virtual way. All online options have grown exponentially showing a new facet of the virtual event. During 2021, we will try to improve the meeting experience in virtual format and try to fill in the inconveniences of distance trying to make them much more immersive. Event organizers have a great opportunity ahead of them to professionalize their sector becoming prescribers of a format that still has a long way to go. Maintaining the attention of the audience and surprising with new formats that create greater interaction is what the customer is waiting for.

4. Whatssap and rrss as a new point of customer service 

Goodbye to customer service lines! The new information and after-sales channels are social media and Whatssap. If in recent years many brands, especially airlines, were already using social media as a customer service channel, during the pandemic this channel has intensified. In addition, it has given way to the incorporation of Whatssap as a direct point of contact with the customer. Many companies have incorporated WhatsApp Business into their business by establishing a new endpoint between companies and users.

5. Tours and trips that can be purchased in a single click 

Travel and tours will enhance your purchase process through social networks making them very easy to acquire. The packaged, attractive and simple purchase process that can be started from a social network and ended up closing on the web will have much more traction. For example, the social network of instagram is increasingly betting on its store section and it would not be surprising that in a short time until it is possible to finish the purchase within the same platform.

Now you know what are the 5 trends in tourist marketing for this 2021, it’s just time to apply them to your new annual marketing and communication plan.