The first mass and covid free event celebrated in the city of Barcelona, the BIZBarcelona salon, has taken place between the 21st and 23rd September and has been a great success. The target of the attendees, entrepreneurs who are interested in getting to know new trends and solutions to make business has gathered more than 11.635 attendees according to Fira de Barcelona. That said, in a Phygital format.
Data indicates 7.000 attendees have been there physically and the rest 4.512 have been virtual users. In fact, the Phygital format is built by the joining physical with digital and this has been the decisive factor for the big success the salon has had.
The word Phygital is built by joining the concepts Physical and Digital
Talks and activities have perfectly combined physical speakers with virtual ones. Therefore, high level speakers such as reserachers from the MIT (Massachusetts Institute of Technology) have attended remotely and participating in the round table with physical speakers.
The BizBarcelona event has shown Phygital experiences are the present and these type of events not only are well received by the public but also help us to evolve as society incorporating technology in our daily lives.
The first covid free event, including multiple security measures (gels and limit of capacity), not only shows that it is possible to celebrate events in a secure way but also that technology is on our side and it has changed they way we communicate and our relationships. The moment has come to be more Phygital and incorporate the advantages of each environment. Shall we Phygitalize?
“Digital skills and adaptation to change, keys to undertake with a view of future”. Speaker Casilda Güell.
