Tourism Growth Hacking Strategies

We’re talking about Growth Hacking! In the world of marketing and digital platforms this is a widely used concept and many marketers are specialized in this technique. For those of you who are not so familiar with the concept, Growth Hacking is a discipline to grow our project or business by applying creative solutions digitally and with minimal resources.

In this article I will talk to you about the most effective Growth Hacking strategies for travel businesses and how to realize their full potential.

OFFER AND VIRALITY

Grow your business offering and create a worthwhile product. We must be convinced that we have a good product/service and that you are ready to undergo marketing techniques. If we dedicate ourselves to “Paquetizar” our website and offer the customer closed tourist options is much more attractive to buy online. For example, the Australian website Intrepid Travel offers all its itineraries closed and packaged so that you only have to worry about making the reservation.

THE SOCIAL NETWORK EFFECT

The more users there are, the more valuable the social network and the more people use it. The tourist segment should not lose sight that it has traditionally worked by the “mouth ear” and that, currently, this is done through social networks. Tourist brands must be present on social media and dedicate part of their marketing budget to Ads. It is not necessary, nor advisable to be in all of them, but to select those that best suit our business. In the case of tourist businesses focused on the corporate segment LinkedIn or Xing are a good option. Instagram, Facebook or Pinterest are recommended for the leisure segment.

MARKETING WITH INFLUENCERS

The help of Key Opinion Leaders within the tourist niche or “celebrities” from other segments with high popularity, help to make us known. The use of strategies with influencers allows us to create an important brand awareness and then approach in a more personalized way to our potential customer. We have influencers of all ages and for a wide type of customers. That’s why it’s important to note that social media and the use of influencers aren’t just for a young target.

ANALYZING COMPETITION

A good analysis of the competition that includes your keywords, your “Go to Market” strategy and how you are heading to the market can be very useful to us. Having competition in a niche market is the best thing that can happen to us as it will help us in several ways. Sometimes, if a competitor advances to us this fact is very beneficial since it can open up the market for us and we need to devote less resources to being known. Therefore, keep competition in mind is key to our growth.

PR DIGITAL

It is very important not to forget to cultivate a good Digital PR strategy that will include relationships with the generalist media and specialized press. Getting backlinks that point to our domain in the digital age is key to getting our website to have relevance and notoriety. Press specialists have moved to the digital side and thanks to this technique we not only get greater web traffic but a much stronger brand.