Do you know the impulse plan for the tourism sector?

Since the beginning of the pandemic, the Government has been adopting different packages of economic, labour and fiscal content with the aim of enabling the activity and employment of the tourism sector to be maintained as it moves towards “new normalcy”. Among the measures are the ICO lines, bonuses and expansion of THEEs.

On the road to “the new normality”, regaining both national and international mobility is one of the great challenges that different public administrations are working on. Last June 2020, the government presented its Tourism Sector Boost Plan that is included in the work agenda that will take effect until 2030.

The time has come to re-reactivate the sector

The tourism sector must continue to work and be prepared for the moment when it is possible to fully restart its activity. To do this, it is important that, first of all, you can survive the impact that its paralysis has had, and then, when the activity resumes, it must be able to be strengthened and more prepared to face future challenges.

European Recovery Plan “Next Generation EU”

In the field of tourism, the European Commission published a Communication on Tourism and Transport to help Member States phase out travel restrictions and allow tourism companies to regain their activity, respecting the necessary health precautions.

The Commission believes that the coming months should not be lost for tourism and recognises that comprehensive recovery strategies for the most affected regions and the promotion of local tourism should be addressed. In line with the recommendations of the European Commission, decisively enhance the tourism industry and the tourist destination of excellence based on criteria of quality, accessibility and sustainability in tourist destinations, products and services.

Digital channel-focused promotion plan

Today, destinations face major challenges: ensuring the digital traveler an optimal experience throughout their journey cycle; keep its sector at the forefront of a competitive value proposition in a market where both tourist is purely digital; manage the growing tourist influx that generates pressure on infrastructure and public services; and ensure the social and environmental sustainability of activity in the territory. In this sense, tourism faces a much more automated world,where the customer is already demanding more added value, flexibility and customization in each interaction.

The measures of the momentum plan are articulated around five main pillars where the marketing and promotion game stands out in an important way along with the reactivation of the sector: