Tag: marketingturistico

21Mar

Wikivoyage: The widely forgotten

What happened to Wikivoyage or Wikivoyage? The Wikimedia Foundation launched a new portal specializing in tourism and travel in 2006 with the intention of creating guides for travelers. Why has it had such little scope?
2 mins read
800 Views
14Mar

Another year without tourism in Spain?

After a year to forget at the tourist level, another disastrous summer season would have a very negative impact in structural terms. What happens this year in terms of tourism is also expected to be decisive in economic terms.
1 min read
611 Views
09Mar

Women of leadership in tourism

Tourism is a highly feminized sector and according to a world tourism organization report, 54% of the world's workforce is female. Women account for 57% in Spain, up from 60% in Europe and 55% globally.
2 mins read
688 Views
09Mar

5 post-pandemic readings by 2021

This is a list of recommendations to help tourism professionals and their managers take on the post-pandemic world, building inclusive cultures and reimagining leadership style.
3 mins read
726 Views
12Jan

5 trends in travel marketing for this 2021

Are you ready? 2021 starts strong at the marketing level and these 5 trends applied to the tourism marketing segment are going to be the most popular. Use them to define your annual marketing strategy and plan because they're sure to be very useful!
3 mins read
700 Views
16Dec

More marketing and more post-covid communication

The need to communicate more and better is going to become the main marketing action that travel companies will perform in 2021. The objective for the new year is defined by the establishment of a strong communication strategy that allows to retake dialogue with the client.
3 mins read
639 Views